Though currently seeing clients in New York, Fernanda Rocha earned her reputation in Miami Beach. With its legions of Latinas and horrifically high-humidity, Miami is Mecca for the latest Brazilian and Chinese hair straightening techniques. Ms. Rocha is a perfectionist's perfectionist and the ultra-private one-on-one service is the icing on the cake. According to Ms. Rocha, categorizing hair as dry, oily or normal is inadequate for many people. Just as people can have combination skin, some have 2 or 3 different hair types. Years of experience have led her to develop techniques tailored for each hair type and each new client undergoes a consultation that approaches medical preciseness. Specializing in damaged, unmanageable hair, Ms. Rocha works to restore distraught locks to a healthy luster by reconstructing them using Keratin and heat as an active ingredient.

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