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Advertising on HopStop : Demographics     


HopStop.com users are urban, young and affluent.
They are predominantly single, educated and professionally employed.
MONTHLY STATISTICS
Resident/Visitors
  • 80% New York City tri-state residents
  • 20% Visitors or outside NYC

Age
  • 7% 13-17
  • 39% 18-34
  • 37% 35-49
  • 17% 50+

Household Income
  • 30% $60 - $100K
  • 33% $100K+

Gender
  • 59% Female
  • 41% Male

Occupation
  • 45% Professional or Managerial occupations

Education
  • 70% have a college degree or post-graduate degree
  • 15% have some college education

Source: Burstmedia.com



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