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Advertising on HopStop : Demographics


HopStop.com users are urban, young and affluent.
They are predominantly single, educated and professionally employed.
MONTHLY STATISTICS
RESIDENTS/VISITORS

  • 80% New York City Residents
  • 20% Visitors


AGE

  • 17% 35-44 years old
  • 37% 25-34 years old
  • 16% 18-24 years old


HOUSEHOLD INCOME

  • 23% $100k and over
  • 15% $75-$100k
  • 23% $55-$75k


GENDER

  • 46% Male
  • 54% Female


OCCUPATION

  • 44% have professional or managerial occupations


EDUCATION

  • 75% have college or post grad degrees
  • 16% have some College


Source: Burstmedia.com

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