Step 1: Set Your Target Location
You can choose a target location based on your goals. (1) If your goal is to target local customers that will be near your business location, then you should enter your business address as your target location. (2) If you goal is to target customers who frequent your competitor's business then you can enter your competitors' locations as your target area. (3) You can also target customers based on the kinds of locations they are going to. For example, a small business involved in the tourism industry can target HopStop uses who need directions to the top 10 New York City museums by entering the museum's addresses as target locations etc.