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HOPSTOP FINDS ITS WAY TO TOP HONORS AT ALWAYSON

NEW YORK, NY– February 1st, 2010 – HopStop (http://www.hopstop.com), the leading provider of mass transit and pedestrian navigation, will be honored tonight as an OnMedia Top 100 Private Company – a mark of distinction bestowed upon 100 U.S. businesses that are creating technical innovations in marketing, branding, advertising and publishing. The New York-based startup will be recognized at the AlwaysOn’s OnMedia event being held February 1st -3rd at the Mandarin Oriental Hotel in New York City (http://bit.ly/9YsWJi).

HopStop.com, a location-based service that provides door-to-door mass transit and walking directions in 16 major markets throughout North America and Europe, has been pursuing an aggressive expansion strategy since Joe Meyer joined the company as its CEO in early 2009. "As HopStop continues to expand its brand to major urban centers across the world, it will continue to connect with local communities and users looking to use public transit in a quick and practical way. We’re extremely proud to have HopStop as a winner on the OnMedia 100 break-out list," says Claudio Barrientos, Director of East Coast Business Development for AlwaysOn.

By virtue of its highly unique user experience, HopStop enables national, regional and local advertisers the unique opportunity to geo-target users on a hyper-local basis as a result of knowing their starting and ending locations, as well as the day of the week and the time at which they’re traveling. HopStop’s mobile services (www.hopstop.com/mobile) which includes an iPhone app, a WAP site and full SMS functionality, let users access point-to-point directions and services on the go. Its longer-term plans include expansion into a Web services solution for digital media companies to offer HopStop on third party Web sites and mobile apps.

"We had the foresight to focus our business on issues and opportunities that are of key importance to both users and advertisers," said Mr. Meyer, HopStop’s CEO. "Aside from encouraging environmentally responsible travel, HopStop is able to geo-target down to actual addresses and street corners, and put powerful mobile applications into the hands of people on the move. These assets make us essential to brand and performance marketers alike, and popular with our nearly three million monthly visitors."

AlwaysOn editors compiled the fourth annual list with assistance from KPMG. The joint panel surveyed hundreds of venture investors, investment bankers and technology insiders on a set of five criteria including innovation, market potential, commercialization, stakeholder value and media buzz. HopStop was selected from more than 500 companies for introducing tools, services and platforms that benefit marketers and content consumers alike.

According to Mr. Meyer, "OnMedia is one of the must attend events in the digital landscape and it’s a place where decision-makers and business leaders tackle the latest trends impacting our industry. We’re pleased to be part of the discussion, and thank AlwaysOn for our inclusion and recognition."

About HopStop

HopStop (www.hopstop.com), a leading provider of door-to-door directions, is building the first national network to facilitate and encourage inter-city and intra-city travel by aggregating numerous mass transit systems into one streamlined navigational service. The service is currently available in 16 major US and international markets and it continues to aggressively expand. HopStop.com also offers directions and the locations of nearby subway and bus stops remotely on cell phones and PDAs via its mobile apps, and its City Guide enables users to search for places of interest at both start points and destinations. HopStop.com is based in NYC and is privately held.

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network (alwayson.goingon.com). In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, OnDC, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen, GoingGreen East, and GoingGreen Europe. The AlwaysOn network and live event series empower readers, event participants, sponsors, and advertisers to spearhead the global innovation economy.