HopStop Goes Green
Popular navigation service makes it easy for pedestrians to be green with three new initiatives
August 11, 2011
NEW YORK /CSRwire/ - Today, HopStop, the leading provider of pedestrian navigation and mobile transit routing, introduced three major green initiatives: a carbon emissions savings calculator on all HopStop.com search results, a partnership with The Green Restaurant Association, and certification as a B Corporation.
In response to user requests, HopStop launched a carbon emissions savings calculator to allow users who are searching for local directions on HopStop.com to quantify the positive impact of their transit-based travel on the environment, as compared to driving a car; and to identify the best transit, walking or biking route in order to minimize their carbon footprint.
“We’re excited that HopStop users can now conveniently view their total carbon emissions savings within their directions results,” said Joe Meyer, CEO of HopStop. “Now our environmentally-conscious users can better understand the positive impact that their commuting behavior is having on the earth while still getting to where they need to go.”
HopStop is also helping users dine greener through a partnership with The Green Restaurant Association, a nonprofit organization that certifies restaurants that meet their rigorous environmental standards as Certified Green Restaurants®. Through this partnership, HopStop powers directions to all of the Certified Green Restaurants® within the Dine Green directory, and has also created a Green Restaurants® category within its own popular City Guide.
“We’re thrilled to partner with an eco-conscious service like HopStop to help people easily make their way to our Certified Green Restaurants®,” said Michael Oshamn, CEO and Founder of Green Restaurant Association. “HopStop has always made it easy for people to travel green, and now they’re making it easy for people to Dine Green as well.”
In conjunction with these two green initiatives, HopStop was recently recognized as a Certified B Corporation, a “Good Business” standard created by B Lab to measure a company’s positive impact on its employees, suppliers, community, and the environment.
“It’s wonderful to see a company like HopStop achieve B Corp certification,” said Dermot Hikisch, Director of Business Development at B Lab. “Not only is HopStop innovating how we get to where we want to go, but they’re also doing it in a manner that benefits both people and our planet.”
HopStop is a leading location-based service that provides door-to-door biking, mass transit, taxi and walking directions in 57 major metropolitan markets throughout the U.S., Canada, Europe and Russia. HopStop has also built a robust platform of 3rd party syndication tools and mobile applications including a top 10 iPhone app, a highly popular Android app, a leading mobile site, and advanced SMS/text messaging functionality for requesting and receiving transit directions. Millions of residents and tourists throughout the world now rely on HopStop for their transit, walking and biking directions, and as a result the company has grown into the largest provider of pedestrian navigation behind Google Maps. For more information visit HopStop.
About the Green Restaurant Association
The Green Restaurant Association is a national non-profit organization that provides the only official Certified Green Restaurants® mark in the country. For two decades, the GRA has pioneered the Green Restaurant® movement and has been the leading voice within the industry encouraging restaurants to listen to consumer demand and green their operations using transparent, science-based certification standards. With their turnkey certification system, the GRA has made it easy for thousands of restaurants to become more environmentally sustainable in a profitable manner. For more information visit Dine Green.
About B Corporations
Certified B Corporations meet rigorous standards of social and environmental performance; legally expand their corporate responsibilities to include consideration of stakeholder interests; and build collective voice through the power of the unifying B Corporation brand. As of August 2011, there are over 435 Certified B Corporations from over 54 industries, representing a diverse multi-billion marketplace. For more information visit B Lab.