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Travora, HopStop, Co-Pilot One Stop Shop for Travel Audiences

Respective Leaders Combine for Ultra-Efficient Digital Travel Media Buying Solution

NEW YORK, NY – July 11, 2012 – Brands and their ad agencies keen to reach the coveted travel segment at peak holiday seasons like the upcoming summer holiday now have a powerful and efficient new solution for finding qualified audiences at scale.

SoLoMo travel leader, Travora Media, today added another valuable route to its service map by exclusively partnering with urban navigation authority HopStop. Travora will manage all of HopStop’s ad sales and ad operations, thus providing advertisers with a turnkey, real-time solution for reaching nearly 26 million global travelers across Travora’s audience base with advanced behavioral and geo-targeting capabilities on both web inventory and MANGO, the Travora Mobile ad network.

“Agencies charged with identifying large swaths of travelers for their clients need a time and cost-efficient audience buying method that fits easily into media plans,” noted Nan-Kirsten Forte, CEO of Travora Media. “By integrating HopStop’s inventory and functionality across our publishers and partners, we can offer media planners and buyers an end-to-end solution for accessing travelers not just where they are, but where they’re going to be.”

Travora’s corporate mantra is to deliver authentic travel content experiences to its audience and sponsors, and to distribute those experiences across multiple digital channels. The company has, under its new leadership, upped its investment and focus acquiring premiere properties and formalizing MANGO, its mobile network of smartphone and tablet travel offerings. That edict made HopStop, which was recently named a top travel app by CNET, a high-value partner capable of meeting Travora’s specific ad targeting directives.

“Pairing HopStop’s highly geo-targetable ad inventory with Travora’s qualified travel-based audience yields a soup-to-nuts solution for brands and agencies looking to reach travelers at scale,” said Joe Meyer, HopStop's CEO. “HopStop’s unique ability to target ads and local offers based on a user’s current and future location will allow Travora’s advertisers to target large location-based audiences, resulting in high relevance and strong conversion rates across both mobile and desktop.”

All HopStop ad inventory and sponsorship solutions are now available for sale via Travora. Interested parties should contact Travora Media advertising sales at advertising@travoramedia.com

About Travora Media Inc.

Travora Media Inc. (www.travoramedia.com) is a media company representing the next generation of travel + lifestyle content, with hundreds of travel publishers delivering desktop and mobile solutions to 26 million qualified travelers worldwide. Travora offers exclusive publisher solutions across all stages of the travel lifecycle and represents leading travel brands including 10Best, Matador, TripWolf, Let's Go, Wanderfly, GuidePal, HopStop and more. Travora delivers turnkey revenue solutions for travel publishers, and total access to a Travel + Lifestyle audience across local, social and mobile platforms for top brands. Travora Media is headquartered in New York City, and has received funding from Rho Ventures, Village Ventures, StarVest Partners, Austin Ventures and Tenaya Capital.

About HopStop

HopStop (www.hopstop.com), a leading pedestrian navigation service, provides door-to-door walking, biking, transit, taxi and hourly car rental directions to city residents and tourists alike. The company has built the first national network to facilitate and encourage intra-city as well as city-to-city travel by aggregating hundreds of mass transit systems into one streamlined navigational user experience. The company's environmentally-friendly service is currently available in 85 major metropolitan markets throughout five countries including the U.S., Canada, England, France and Russia. In addition to point-to-point walking and transit directions, HopStop also offers transit schedules and transit maps (and the locations of nearby subway stations and bus stops) via web (www.HopStop.com) and mobile (www.hopstop.com/mobile) services including industry-leading native applications for the iPad (www.HopStop.com/iPad), iPhone (www.HopStop.com/iPhone), Android (www.HopStop.com/Android), Windows (www.HopStop.com/WindowsPhone) and Blackberry (www.HopStop.com/BlackBerry), as well as a popular mobile site (m.hopstop.com). HopStop, which is based in New York City and financed by Rhodium Ltd. and other private investors, is led by its CEO Joe Meyer who was recently selected by Crain’s New York Business as one of the Top Entrepreneurs of 2012.